Business owners often think of their internet marketing strategy as several different components – a website, a blog, Facebook, Twitter, other social media, online video marketing, SEO and SEM all being separate entities that are only loosely related.
A Web Presence Management Framework may be the best approach for managing web content and web presence anywhere. Today we consider what such a Management Framework could look like and the future role of WCM/WEM platforms, where WCM/WEM may be the hub or one of the components.
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